Public Allies Twin Cities
Public Allies is an AmeriCorps program that places young people with a nonprofit organization, where they help address critical community needs such as youth development, education, workforce development, environmental issues, arts programming, and community health and strengthen the capacity of community organizations. Public Allies Twin Cities was looking to update its brand within the national guidelines to attract young people and potential partners to the program.
Designer: Becca Tripp
Copywriting: Jake Nassif
Photos: David Pierini
@Pillsbury United Communities
For the first step in the rebranding, we worked with a copywriter to create two areas of messaging, one that was focused on attracting partners and one to appeal to potential Allies. We then created two separate program fliers and sets of social media ads.
